IDA 2024 NOW OPEN -- Regular Deadline October 31, 2024
Share on Social Media
Perception vs. Reality,  | International Design Awards Winners
Perception vs. Reality,  | International Design Awards Winners
Perception vs. Reality,  | International Design Awards Winners
Perception vs. Reality,  | International Design Awards Winners
Perception vs. Reality,  | International Design Awards Winners
Perception vs. Reality,  | International Design Awards Winners
Perception vs. Reality,  | International Design Awards Winners
Perception vs. Reality,  | International Design Awards Winners
Perception vs. Reality,  | International Design Awards Winners
Perception vs. Reality,  | International Design Awards Winners
Perception vs. Reality,  | International Design Awards Winners

Perception vs. Reality

UniversitySavannah College of Art and Design
Lead DesignersAlyssa Halloran
Project LocationAtlanta, GA
Prize(s)Honorable Mention
Entry Description

How do you perceive Atlanta?
Outside perception shows a network of traffic, pollution, tourism, and capitalism. Pulling back the surface, Atlanta’s identity is exposed to be an intricate system of artistic expression, a city shaped by movement, and a multitude of cultures woven together.
The design plays with the interchangeability of invisibility. Seen from downtown, the monolithic structure stands alike the urban fabric. Reality is shown through an intense ecosystem and a gallery of life being revealed through the façade. The building dances as time moves and people gather, create, and live.