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Heart Foundation Exhibition - Exhibition , Insight Creative | International Design Awards Winners

Heart Foundation Exhibition - Exhibition

CompanyInsight Creative

Lead DesignersBrian Slade

Design TeamKellie Pruden, Steven Giannoulis, Tanya Smith, Simon Johnson, Jeremy Sweetman, Mason Smith, Joanne Otto, Kirsty Drummond, Rainer Leisky, Mitch Duncan

ClientNew Zealand Heart Foundation

Prize(s)Gold in Print / Displays

Project LinkView

Entry Description

TFH wanted a visitor experience to foster conversations about heart health. Our spatial concept, Heart to Heart, saw 3 storytelling zones intersect at the Māori pou:

(1) the physical heart - a giant fibreglass heart, 3D projection & heartbeat engage visitors, driving them to an interactive screen to see the workings of the heart.

(2) heartfelt conversations - emotional video stories, tips & an animated quiz.

(3) THF’s story and impact.

The design is led by a traditional Māori weave, representing blood flow. Red, heart shapes, & community faces add warmth & a local connection.