IDA 2024 NOW OPEN -- Final Deadline November 30, 2024
Share on Social Media
AlphaGo - Title Sequence,  | International Design Awards Winners
AlphaGo - Title Sequence,  | International Design Awards Winners
AlphaGo - Title Sequence,  | International Design Awards Winners
AlphaGo - Title Sequence,  | International Design Awards Winners
AlphaGo - Title Sequence,  | International Design Awards Winners
AlphaGo - Title Sequence,  | International Design Awards Winners
AlphaGo - Title Sequence,  | International Design Awards Winners
AlphaGo - Title Sequence,  | International Design Awards Winners
AlphaGo - Title Sequence,  | International Design Awards Winners
AlphaGo - Title Sequence,  | International Design Awards Winners
AlphaGo - Title Sequence,  | International Design Awards Winners

AlphaGo - Title Sequence

UniversitySavannah College of Art and Design
Lead DesignersMuskaan Sethi
Design TeamMuskaan Sethi
CreditsMusic:
Prize(s)Silver in Multimedia / Broadcast Design, Gold in Multimedia / Animation
Project LinkView
Entry Description

"AlphaGo" is a documentary that captures the story of the first computer program to defeat a professional human Go player. I portrayed humanity and AI in this specific context through various symbolic motifs such as the blending of the monitor and the game board.

To pay homage to the documentary's featured player, Lee Sedol, I incorporated a cigarette, to capture his essence and to signify his smoke breaks during the intense games.

Overall, I wanted the environment for the sequence to be ambiguous, allowing the spotlight to shine on the objects themselves and evoke a sense of intrigue.