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F/W 2024 'LOVE ADDICTION', Viktoria Marchev | International Design Awards Winners
F/W 2024 'LOVE ADDICTION', Viktoria Marchev | International Design Awards Winners
F/W 2024 'LOVE ADDICTION', Viktoria Marchev | International Design Awards Winners
F/W 2024 'LOVE ADDICTION', Viktoria Marchev | International Design Awards Winners
F/W 2024 'LOVE ADDICTION', Viktoria Marchev | International Design Awards Winners
F/W 2024 'LOVE ADDICTION', Viktoria Marchev | International Design Awards Winners
F/W 2024 'LOVE ADDICTION', Viktoria Marchev | International Design Awards Winners
F/W 2024 'LOVE ADDICTION', Viktoria Marchev | International Design Awards Winners
F/W 2024 'LOVE ADDICTION', Viktoria Marchev | International Design Awards Winners

F/W 2024 'LOVE ADDICTION'

CompanyViktoria Marchev
Lead DesignersViktoria Marchev
CreditsPhotography: Dobrin Marchev
Prize(s)Bronze in Other Fashion Designs / AvantGarde
Project LinkView
Entry Description

The 2024 Fall/Winter collection is a combination of the designer’s signature looks made of silicone rubber and some new-to-the-designer approaches to accommodate the colder season. The collection was first showcased at Fashion Community Week in San Francisco in March, 2024, and for the campaign returned to Manhattan, NYC.
‘LOVE/ADDICTION’ is about the thin border between loving someone and being addicted to the subject of admiration. As such the original runway looks were broken down to the theme of: SEDUCTION, WARMTH and CAPTIVITY.