IDA 2024 NOW OPEN -- Final Deadline November 30, 2024
India was once known as the ‘Golden Bird’ for its vast deposits of wealth and way of living. Today it is still a very beautiful and exotic country however a tad bit too dirty. The goal of this project is to shift the mind-set of Indians from their learned habits and alter the cultural tendency towards cleanliness and wellness on a societal scale. To create a positive message combined with effective visual communication that will set in motion a strong ripple effect of conscious responsibility and behavior in every citizen.