OledTv Cinematic Experience

OLED TV. This project, similar to our other work, will integrate art, science and technology. Arcelik's brief to us was about wanting to see the perfect black on screen and seeing the bright colors. Our base point was to start from a pitch black environment where the product is slowly being assembled, to slowly transitioning into a world of colors. Our work aimed to be epic, cinematic, out of the ordinary and ultimately would mesmerize people. The philosophy behind this project was to reflect the audience's physical reactions to the television screen in the form of a color scheme. The colors slowly came alive and transitioned into a human figure. It was challenging to follow a short post-production period where we had to create a 4 minute piece that was all 4K and 3D.