Girlguiding badges

Girlguiding is the UK’s leading charity for girls and young women. The task was to redesign of all 187 of its iconic badges. They needed to be age-appropriate for the four groups: Rainbows (age 5–7), Brownies (7–10), Guides (10–14) and Rangers (14–18).

Members have a very personal bond with their Girlguiding experiences. The physical nature of the woven and metal badges represent cherished memories to be treasured.

It was a rare opportunity to reflect the contemporary nature of the new Girlguiding programme, ensuring that everything was fun, engaging and accessible to #EveryGirl.

Red Stone is independent creative agency based in East London, we provide brand strategy and design services to leading UK and international organisations.

We have a proven track record in delivering a range of projects – from multi-platform campaigns to comprehensive branding programmes.

We have highly experienced strategists, creatives and project managers who bring creativity balanced with meticulous organisation to deliver your project and achieve your aims. We work with organisations to develop powerful strategies that deliver awareness, uptake and positive results.

IDA 2018, Gold: CATEGORY Other Graphic Designs
IDA 2022, Honorable Mention: CATEGORY Brand identity
IDA 2022, Honorable Mention: CATEGORY Posters
IDA 2023, Bronze: CATEGORY Multimedia / Brand Identity