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The name of the project ‘La moitié’ originates from the French translation of ‘half’, and the design aptly reflects this by the balance that has been struck between opposing elements: square and circle, light and dark.
Given the limited space, the team sought to establish both a connection and a division between the two separate retail areas through the application of two opposing colors. While the boundary between the pink and black spaces is clear yet also blurred at different perspectives.