Rising star Enveda uses machine-learning for good. The Bioscience start-up is harnessing the power of the natural world to tackle the biggest healthcare challenges of today. The brief was to create “a scientific brand of the future”. The challenge? Designing an ultra-modern and bold identity that speaks to two distinct, but equally important audiences: the progressive scientific community and conservative pharma practitioners. The resulting identity highlights the complexity of Enveda’s operation, celebrates the elegance of nature and is both approachable and humane.