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So Ready To Be, | International Design Awards Winners

So Ready To Be

UniversityUtah Valley University

Lead DesignersMadison Hoggan

CreditsFaculty advisor: Gareth Fry

Prize(s)Silver in Print / Print Editorial

Entry Description

So Ready To Be is a publication about the rising generation of under-25s (Gen Z) and the issues the majority in that generation stands for. Looking beyond generational disparities, this work explores why and how age cohorts are defined in the first place. It then demonstrates that, despite being relatively young, Gen Z tends to recognize inequities and seek justice more actively than their predecessors. There is still much for them to learn, but it’s amazing to watch them figure things out and act as a catalyst for change the world desperately needs.