Located at the heart of Silicon Valley, the Shashi Hotel serves as an urban resort. Recognizing that life and work are often intertwined in the lives of the hotel’s guests, the highly refined brand centers around exceeding expectations and offering seamless experiences. The word ‘And’ became the establishment’s tagline and a reflection of their approach toward hospitality—an unforced level of attentiveness and commitment to anticipating what’s next. Branding extends from brochures, signage and wayfinding, to guest items that includes a custom scent selected by designers and the client.