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Eddy Energy, | International Design Awards Winners

Eddy Energy

UniversitySavannah College of Art and Design

Lead DesignersBella DelMonico

CreditsProduct Photography by: Juliana Santamauro

Prize(s)Honorable Mention

Entry Description

Eddy Energy, an energy drink inspired by Thomas Edison's light bulb invention, draws parallels between electrons generating light in a bulb and energy drinks' stimulating ingredients like caffeine and sugar providing an energy boost. The packaging combines the historic and scientific influences from the invention of the light bulb with the bold, vibrant aesthetics of energy drinks, using imagery, typography, and color to strike a perfect balance.