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Diesel has always thought outside the box, so for the launch of its new e-commerce it had to provide a unique user experience. So, we broke with tradition and completely banished black from the entire interface replacing it with the bright red of the logo to make it bold and identifiable. We combined this with a grid-like structure with asymmetric elements and dynamic micro interactions. We designed all sections of the site including those dedicated to the brand’s sustainability goals such as the Diesel Library and Secondhand sections as well as the loyalty program: House of Diesel.
Frank Studio is the consulting design partner powered by creativity. We help fashion, design and luxury lifestyle clients build their identities and provide the best end-to-end customer experience.
Platinum awards in the categories Website Creativity, B2C Mobile Apps and B2C Website Design at the 2023 DotCOMM Awards.