IDA 2024 NOW OPEN -- Final Deadline November 30, 2024
We wanted to create a refreshing and joyful look and feel and also to have something rare from the running world; so we suggested to have infographic with simple and bold lines for the style. Each of the competition key visual has a different layout and elements inside but the overall look will be united. We have different icons and symbols of running and Chinese New Year to illustrate the message. For the title of the Run, we did a little treatment in hiding the "2018" in the Chinese words "新春跑 (Chinese New Year Run)" to make it unique for that year only.