IDA 2024 NOW OPEN -- Final Deadline November 30, 2024
Mercury wanted a fun, street-front experience to encourage visitor engagement. Using kinetic sand, a topographic overlay and projected rain, visitors create their own hydro-electric network.
An augmented-reality interactive showcases Mercury’s power generation, brought to life via a majestic drone fly-over. The engagement continues with a user-activated Lego wind turbine, and a continuous graphic animation table showing ‘how we make electricity’.
Finally, a rewarding VR experience allows visitors to drive an electric car to their futuristic home, where they can experience an energy future.