Virserius Studio’s concept for W Atlanta Midtown is the recreation of fictional character Arthur’s estate, decorated with collections obtained during his world travels. He takes great pride in these collections and wants to share the stories behind these possessions. From the moment guests arrive they are transported into Arthur’s world. The lobby boasts ceilings 3 stories high with beautiful gem tones and grand custom light pieces. V/S reconfigured the guestrooms and suites to be more open and layered, while the art pays homage to Atlanta as the epicenter of music and entertainment.