IDA 2024 NOW OPEN -- Final Deadline November 30, 2024
Thimple is derived from Think Simple, an attitude we felt to be an apt antidote to our times.
Qing in the Chinese language describes a spectrum of colors from black, grey, blue to green. It’s an anti-Pantone cultural concept, a East vs West difference. The latter’s influence gave rise to standardized musical notation, recipes, also industrial color specs. Qing in ideogrammatic combination expresses the most exquisite, most beautiful. We expressed this concept by selecting the most beautiful color in each month. The naming of each color took reference from nature and historical literature.