Another Cinderella

Cinderella [ˌsɪndərˈɛlə]
NOUN
a person or thing whose merit, value, or beauty is for a time unrecognized.

We wanted to express the hidden beauty of the waist elastic band.
Because nobody knew its value and name.
We ripped the fabric covering the elastic band and gave it liberty and freedom.
We reinterpreted the band that was always hidden and redesigned it into a new culture with new 'Tucked In' style.
We hope you fall in love with our Elastic band.

“Our girl lived happily ever after, and everybody knew her name.”
“The girl’s name is Ella, y'all” 《Cinderella 2021》

We make Formal Joggers and Shorts.

Formality is designed only with the material of joggers without using other materials to express formality.

We sublimate the philosophy of "possibility of us all" into design, away from the restrictions of race, religion, and environment, not just fashion.

Campaign
‘You don’t have to be a suit’ 2020
‘Another Cinderella’ 2021

IDA 2020 Silver in Pret-a-porter / Men, Bronze in Other Fashion Designs / Other Fashion designs, Silver in Haute Couture / Men