Pete Philly - Open Loops

Critically acclaimed music artist Pete Philly and Momkai met last year to discuss the creation of a new, unique experience for his fans - one in which he releases a new track and accompanying video every week for 14 weeks.

The approach was A) to use the power of sharing (via Facebook, Twitter, Vimeo, email, YouTube, downloads, and an iPhone app) to make everyone aware of his new solo music plus showcase his performance and B) to let the audience focus by adding just one track every week and accompanying each track with a super slowmo hi-resolution video.

We developed a concept to promote his music in a fresh and viral way. The background of the website consists of a video specially shot in high speed format working together with Daniel Ashes and Menno Mans.

Besides the site itself, Momkai made a unique custom videoplayer for integration with Facebook. We designed a limited edition physical edition of Open Loops as well.

Feel free to visit www.petephilly.com and experience this project yourself.

More can be found at www.momkai.com/#/cases/petephilly