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AFS, We help money improve the world, Total Design | International Design Awards Winners

AFS, We help money improve the world

CompanyTotal Design

Lead DesignersRogier Bisschop

Design TeamHenriëtte Verkerk, Rogier Bisschop, Martijn van den Brakel, Martyna Piskorz, Timon Weerstand, Mees van Lierop, Kassahun Villa

ClientAFS

Prize(s)Bronze in Print / Logos, Trademarks and Symbols Design, Bronze in Print / Corporate Identity

Project LinkView

Entry Description

For such a fixture in the world of financial services, AFS was too invisible and modest. AFS’s long held values, and their idea of sharing success within the team, fit the sustainability challenges of today. We outfitted them with a new positioning and style to add confidence in their communication. And thus, reaching younger people. Everything was updated: brand story, visual identity and communication style. The energy market is currently the most challenging market and everything is geared towards AFS being able to stand out strongly in it, bringing capital and opportunity together.

Bio

Progress in the world has shifted up a gear. Demanding real action from us all. Therefore, we only have time for the brands that are relevant to us. Who help us solve problems, who help us move forward. At TD, we help brands find their purpose and live their promise. We do this by aligning the creative power of design, communication and technology. A total approach, a Total Design. At TD, we help brands help people. It not only makes them successful, it makes us feel good as well.

Awards and Prize

ADCN Awards, European Design Awards, ESPRIX, German Design Awards, Graphis, International Design Awards, Red Dot Awards, One Show Awards, SAN