GUND Identity Design

CompanyCynda Media Lab
Lead DesignerC. J. Yeh
ClientChristie Shin
Prize(s)3rd Place in Print / Corporate Identity
Entry Description

GUND was the first teddy bear manufacturer to truly
capture emotion and facial expression in their product
shots of plush toys. GUND’s new brand identity design
pays homage to this tradition by means of a friendly,
playful, and creative logo that draws focus on the most
emotionally expressive elements of GUND’s signature
products. This expandable and flexible logo system
emphasizes the intangible qualities of the company’s
work over the physical, reflecting the emotional
investment that develops among their consumers.


Cynda Media Lab is an award-winning design studio specialized in branding, digital publishing, and social media engagement campaigns. We identify new methods and channels to serve and support companies and organizations while developing designs that are aesthetically beautiful, technologically feasible, and economically viable. We have the aspiration and ability to use cutting-edge technology to drive creativity, but our processes and goals are always human-centered.