Music not only expresses what the artist has to say but it also represents a piece of memory, a sentiment, or a period of time when listening to it. Leveraging SoundCloud as a platform of artists sharing records and audience listening to their pieces, “Give the Gift of Music” is a web-based campaign, where people can select songs from all the artists on SoundCloud, create a mix of their own, buy and send a physical copy of the mixtape to their loved ones.