Lead DesignerMOMENT
Prize(s)Honorable Mention
Entry Description

PLEATS PLEASE ISSEY MIAYKE shop which opened in Narita Airport duty-free area, goods is shop's flagship. All of PLEATS PLEASE goods, it is important to tell that it is a functional product of more than fashion. We have to challenge it to review the stereotypical display form of " Clothes = Hanging / Goods = Shelf ". Even where a horizontal rail extending, and hook a dedicated display tool that was designed for each of the product to the rail, it is a mechanism that free display can be fulfilled. It can create a light scenery as the musical note on the staff notation like.


Hisaaki Hirawata and Tomohiro Watabe established MOMENT Inc. in 2005.
The projects are wide-ranging as graphic, product, interior, and architecture.
Hirawata and Watabe attempt to suggest strong design-message which is not compressed in a category.
2D and 3D is an equal theme to every kinds of design project.