World Selfie Project: Fighting Discrimination

The World Selfie Project is a global campaign to raise awareness of discrimination. The founders aimed to break two world records by encouraging over 100,000 people around the world to submit their 'selfie' to them. Once they had enough selfies they plan to create a gigantic record breaking piece of art, which will be made up like a giant jigsaw puzzle using every single photo.
Our job was to create an online and printed marketing campaign to raise awareness of the project and to help raise awareness of discrimination in all it's forms.
Our task of combining both objectives resulted in us designing a powerful and controversial campaign based around everyday people, and using the slogan 'Don't Judge A Book'.
The campaign has now ended and the final piece of art is being created with a release and public unveiling later this year.