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The Ang Chin Moh (ACM) Foundation aims at enhancing the perception of death and bereavement among the public, especially amongst the young. The younger generations are key to the future in this industry facing the challenges of an aging workforce without replacement because of cultural perceptions of death and funerals.
Thus, in this very first Annual Report of ACM Foundation, BDC conceptualised a heartwarming and interesting way to translate ACM's mission to visual and unique physical experience - LOL (Lots Of Love).