Iswari Raw Chocolate Range

DesignerSoul Full Design, Stephanie Ayres.
PrizeHonorable Mention
Project LinkView
Entry Description

To elevate Iswari's chocolate range to embody eco-conscious luxury, to clearly show that it is raw, organic, vegan chocolate using organic food grade essential oils. We chose 100% recycled eco kraft card to stay in line with the company's ethics of being good for the planet and the people. The die cut replaced the logo itself, allowing the consumer to see the beautifully moulded chocolate inside. We created bespoke illustrations for each flavour, showing what plants the flavours came from. The tactile nature of the packaging gives the luxury eco feel that we were looking for in this project. For the larger 90g packaging, we devised a die cut where you would only need to change the insert to display a different flavour. This was to cut down on cost of printing 4 different outer boxes.