Joo De Rolls

DesignerArthur Tang
Entry Description

A combination of adorable and ladylike with a hint of class and elegance for a fresh design within this Japanese-French dessert house. The main colours used are mint green, peach and grey-blue to enhance a sweet and harmonised environment. A touch of rose gold is used around the tables to create a luxurious finish. The logo is inspired by the shop name - Joō de Rolls, with 'Joō' meaning queen in Japanese. Therefore we have interpreted this by using their main seller - Churros, to create a crown-like shape. The patterns used around the interior enhances the Japanese and French fusion, creating an individual concept. The additional floor-to-ceiling windows helps let in natural lighting to create a warm ambience. As well as creating a welcoming atmosphere by having the counter situated at the entrance to lure customers in.

About Designer

ARTTA Concept Studio is an International Multi-Award Winning innovative interior.architecture design firm based in Hong Kong, established in 2010 by Arthur Tang. He graduated at The University of New South Wales with a Bachelor Degree in Interior Architecture. The philosophy behind ARTTA comes from the word ART that defines our soul and with Architecture being our intelligence, combining these together bringing ART To Architecture.

Awards and Prize

2018 ARTTA Concept Studio Innovative Interior Design of The Year (Hong Kong) Gachi by Kimchee Winner in Interior Architecture (Frankfurt) Noodle Stand Winner in Interior Architecture (Frankfurt) Golden Harvest Fanling Special Mention Interior Architecture (Frankfurt) Golden Harvest Whampoa Special Mention Interior Architecture (Frankfurt) Joo De Rolls Special Mention Interior Architecture (Frankfurt) 2017 Golden Harvest Fanling Silver Winner (Los Angeles) ​ Joo de Rolls Honourable Mention (Los Angeles) ​ Golden Harvest Whampoa Silver A’ Design Award (Italy) ​ Gachi by Kimchee Silver A’ Design Award (Italy) ​ Noodle Stand Bronze A’ Design Award (Italy) ​ Lips Restaurant Bronze A’ Design Award (Italy) ​ ARTTA Concept Studio Silver A’ Design Event and Happening Design Award (Italy) ​ Golden Harvest Fanling Class of 2016 (New York) ​ Golden Harvest Fanling Innovation Graphics (New York) ​ ARTTA Concept Studio Ltd. Innovative Interior Design of The Year (Hong Kong) 2016 Golden Harvest Citywalk Gold Winner in Hospitality & Entertainment (Hong Kong) ​ Lips Restaurant Silver Winner in Hospitality & Entertainment (Hong Kong) ​ TY Wider Silver Winner in Retail - Shopping & Food (Hong Kong) ​ Gachi by Kimchee Silver Winner in Hospitality & Entertainment (Hong Kong) ​ Ginza Plaza Silver Winner in Retail - Shopping & Food (Hong Kong) ​ Noodle Stand Silver Winner in Retail - Shopping & Food (Hong Kong) ​ 2015 ​Golden Harvest Whampoa Honourable Mention (Los Angeles) ​ Lips Restaurant Honourable Mention (Los Angeles) ​ Noodle Stand Shortlisted in Counter Service