“A.B.C” was created by Tokyo-based Jewelry designer Yoko Kakuchi. She has run MOMOKAMEI, a jewelry brand that was launched in 2014. The brand uses both 3D technologies and time-honored jewelry techniques to give birth to unique items, inspired by her twin daughters, Momoka and Mei. The brand concept is “to play with form”. The image of alphabet pendant came into her mind when she watched her twin daughters playing with Lego blocks, and assimilated the concept with our life of living in digital age. Typically people wear alphabetical jewelry as it means something special such as initials but she wanted to create alphabet set, which people feel like wearing because of its form. She brings back special charm of alphabet, which can be dated back as old as 2nd millennium BC, into our digitized world by adding modern atmosphere.