Lead Designergabriela chelsoi
Prize(s)2nd Place in Print / Packaging
Entry Description

“Looking through the magnifier glass inside a bee hive”. The package is loyal to the headquarters of these amazing creatures – classifying the types of bees, describing their secret lives and bringing more information about the complex process that is taking place inside the hive. The jar is shaped like a bee hive and made of natural materials like wood - to strongly suggest the character and value of the product. Resembling with a treasure map, the label is telling the story inside the bee hive. The creative execution is a playful selection of handcrafted bee illustrations and brings the customer one step closer to the natural hive, tasty organic product and its benefits. More than just a label design, the concept wants to reinforce the importance of understanding all the natural processes and their major role in the world ecosystem.


With more than 8 years’ experience and a background in architecture and design, CreativeByDefinition represents an independent packaging designer & retail designer who’s trained to look for an original perspective, making each brand stand out from the crowd. Using strong artistic & architectural approach, high quality 3D modeling knowledge & detailed oriented design skills, clients are helped to visualize their products before they are produced, improving communication between development steps and final results. Working with clients from all over the world, creating unique and meaningful packaging design and branding experiences is what is all about.