RRG

Designer12 points
PrizeHonorable Mention
Project LinkView
Entry Description

RRG (Russian Research Group) provides full scope of services such as geomarketing, consulting, brokerage, management etc. in Russian commercial real estate market. On its 10th anniversary the company decided to refresh and rebrand while preserving intact its existing logo designed in-house. As geomarketing is key expertise of RRG, we based the new identity around stylized artistic representations of a topographic map. The resulted “geomaps” rendered in RRG colours of white, black and orange were applied throughout all stationery, documentation and corporate materials. The new identity sees stylized artistic maps, nicknamed RRG geomaps added to the visual application of the brand. In some cases, for advertising purposes etc. these geomaps can incorporate stylized linear graphics thus providing a versatile and adaptable visual device.