Family Tales connects parents directly with writers who write personalized stories for their kids. Our task was to create a new brand identity and produce comprehensive guidelines for both the brand and the product. A Family Tales book is something you treasure forever, which means we had to make something that will endure time and trends. Besides creating their visual identity and book fold, we also designed their book cover layouts, which can be personalized just as the stories they tell. Every layout is based on the golden ratio grid system and is applied on all brand materials.