The W Amsterdam Hotel spreads through two monumental buildings standing across each other on Spui St. just behind the Royal Palace and the Dam Square.
The Bank building was erected in 1908 while the Telephone Service Building was inaugurated in 1928. Both shared the same raison d'etre: 'connect & exchange', a value which inspired us throughout of the design process.
W stands out for being a design-led life style brand. It offers a unique mix of cutting-edge music, fashion and design. It is inspiring, iconic, innovative and influential and all of these qualities need to be synthesized into an experience entirely appropriate to its destination. So the locals play a major role in making it happen.
The W hotel includes Mr. Porter and the Duchess restaurants, SPA, XBANK concept store and soon to be open the Mad Fox night club.
Baranowitz + Kronenberg
Baranowitz + Kronenberg was founded in 1999 by Irene Kronenberg and Alon Baranowitz.
The studio works internationally providing full architectural and interior design services for both private and public sectors within the residential and commercial venues in a variety of scales.
Interdisciplinary collaborations are a prominent tool in developing their stories; architecture, graphic design, product design, communication, video art and branding are all inherent to its method of engaging design, making each commission a new challenge.
Through intensive collaboration with clients, consultants and end users, Baranowitz + Kronenberg promotes contextual sensitivity and story-driven designs at all scales allowing the public the freedom of experiencing and interpreting spaces in an inclusive way.
Among their recent works are W Amsterdam Hotel, The Duchess Restaurant, Mr. Porter Restaurant, XBANK Concept Store, Sir Albert Hotel, Izakaya Restaurant, Momo Restaurant, & The Butcher burger place in Amsterdam, Wyndam Grand Hotel in Frankfurt, The Israel museum stores in Jerusalem, Mendeli Street Hotel, Topolopompo and Pastel restaurants in Tel Aviv..
The studio has received numerous prizes and recognitions from an international institutions and global media.