Muscat Duty Free

CompanyBrand Creative
Lead DesignerCarla Conte
ClientCarla Conte
Prize(s)1st Place in Interior Design / Conceptual
Entry Description

ATU and Heinemann approached us to design an
‘Omani landscape inspired’ concept for the retail
experience within the new Muscat airport’s Duty Free.
With such a theme being so prevalent in the region, it
was our challenge to ensure our approach was
innovative and inspiring. The distinctive frankincense
tree was a starting point for the core store concepts,
where we referenced its unique bark and foliage to
create an overall architectural language within the
large volume of space. We studied the intricacies of the
locally worn male headwear (Kummah) to develop
Arabic patterns within the perforated ceilings and
fixtures, enhancing the design with theatrical
backlighting. Furthermore, the Omani rose inspired the
frequent geometric shapes & elegant materials that
feature throughout the design. Advanced technologies
such as motion sensor responsive screens, holograms
and computerized facial mapping systems were
interjected to add an experiential element and balance
the nature-inspired surroundings.


Brand Creative was established in 2011 by Carla Conte and Mohammed El Hijazi and has a core team of talented and knowledgeable artists with backgrounds in strategy, architecture, civil engineering, interior design, and graphic design. Brand Creative specialises in the retail, hospitality and entertainment sectors in the UAE, GCC and internationally, providing unique, creative solutions that optimise brand awareness and increase sales. Their impressive portfolio of clients includes, Al Mana Fashion Group, Lulu Group International, Sisters Beauty Lounge, Al Khayyat Investments and Landmark Group

Awards and Prize

MEIDA Awards 2016: Best Retail Project - Go Sport Mall of the Emirates
MEIDA Awards 2016: Best Public Space Project - Sisters Dubai Mall
A' Design Award 2015: Interior Space & Exhibition Design - Nar City Walk
A' Design Award 2015: Interior Space & Exhibition Design - Sisters St Regis
CSA 2014: Speciality Food Retail Honorary Mention - Maybury Dubai Marina