Go Sport Mall of the Emirates

CompanyBrand Creative
ClientCarla Conte
DesignerCarla Conte
Entry Description

As the region’s leading sports retailer, the Go Sport brief was to create multi-sensory experience zones to solidify the brand’s prominence and increase customer engagement in the flagship store. Combining current design trends with sustainable materials & innovative technology was key to achieving the brief. Our in- house graphics department worked with our interiors team to design custom digital apps and graphics that enhanced the theme of each zone. We installed motion detection display units that recognize once an item is selected to display product-specific visuals on screen, further enhancing the customer experience and increasing brand engagement. The expansive store height is optimized by featuring theatres that display 3D brand activated content, animating the apparel sections with light, color and super-scaled props. We utilized the latest in LED technology, which mimics neon lighting but complies with shopping centre safety regulations. The concept is currently being applied across the GCC.

About Designer

Brand Creative was established in 2011 by Carla Conte and Mohammed El Hijazi and has a core team of talented and knowledgeable artists with backgrounds in strategy, architecture, civil engineering, interior design, and graphic design. Brand Creative specialises in the retail, hospitality and entertainment sectors in the UAE, GCC and internationally, providing unique, creative solutions that optimise brand awareness and increase sales. Their impressive portfolio of clients includes, Al Mana Fashion Group, Lulu Group International, Sisters Beauty Lounge, Al Khayyat Investments and Landmark Group

Awards and Prize

MEIDA Awards 2016: Best Retail Project - Go Sport Mall of the Emirates MEIDA Awards 2016: Best Public Space Project - Sisters Dubai Mall A' Design Award 2015: Interior Space & Exhibition Design - Nar City Walk A' Design Award 2015: Interior Space & Exhibition Design - Sisters St Regis CSA 2014: Speciality Food Retail Honorary Mention - Maybury Dubai Marina