Jaap Drupsteen, legendary Dutch designer/video artist was revolutionary in the use of chroma-keying, the blue screen effect. This technique allowed him to superimpose actors or elements into totally different environments.
The cover of this monograph replicates the blue screen effect. An accompanying app brings the book to life allowing the reader to experience chroma-keying firsthand. The app contains a library of video clips from Drupsteen’s productions that can be superimposed onto the book cover.
The inside pages present over 400 stills rarely seen as individual frames, revealing their incredible colour and detail, especially as many were created before the use of computers.
We enjoy working at the cutting edge, challenging ourselves and those around us, looking further than the length of our nose. Our way of working is between that of a design studio and an ad agency. We create conceptually and strategically strong projects with clear, clever designs and solutions. We think before we act, but we act before we talk. That is what we call Smart Design.
Smart Design on a daily basis means that we work for very different clients, like museums, cities, government, educational institutes, charity but also pr-marketing agencies and commercial clients. We like to work on total concepts, to create not only the logo but also the name of the product, the image, the message, the strategy. This results in a strong graphic design in which the form follows the content. And because of this we are a multi-disciplinary agency that works in the field of identity design, publication design, event design, exhibition design, campaign design.