Lead DesignerKarin Langeveld, Cuby Gerards
Project LinkView
Prize(s)Honorable Mention
Entry Description

FirStories give you the chance to discover your DNA through testing kits. Their identity makes a parallel between the DNA helix and a timeline as your DNA holds information relating to both your past and future.

The feeling of discovery is emphasised across the stationary. For example, opening the business card fully reveals more information about the individual along their timeline.

BabyFirst and AncestryFirst are products of FirStories that offer specific DNA tests for those respective areas.


We enjoy working at the cutting edge, challenging ourselves and those around us, looking further than the length of our nose. Our way of working is between that of a design studio and an ad agency. We create conceptually and strategically strong projects with clear, clever designs and solutions. We think before we act, but we act before we talk. That is what we call Smart Design.

Smart Design on a daily basis means that we work for very different clients, like museums, cities, government, educational institutes, charity but also pr-marketing agencies and commercial clients. We like to work on total concepts, to create not only the logo but also the name of the product, the image, the message, the strategy. This results in a strong graphic design in which the form follows the content. And because of this we are a multi-disciplinary agency that works in the field of identity design, publication design, event design, exhibition design, campaign design.