The objectives were enter with this product in the world of high-quality amaros and achieve a position from an innovative stand, expecting to be seen as contemporary, functional, avant-garde and simple at the same time. The creative inspiration behind the packaging was related to mixing the classical codes of this type of drink with a very contemporary touch. As a result, we used a typical hip flask as a base, which was modelled in shape and details with texture on the front and back, and a label that in daytime looks elegant and contemporary and at night, glows showing the brand name in the dark. Being a new product of the distillery, it was key to outstand at the selling points, being noticed and communicating the public the fact that it is not a traditional distillate. An attractive packaging according to the objective public was the basis of this project.
In YG Design we render strategic and creative consultancy services specializing in the beverages & luxury goods industries. Our mision is to add value to companies around the globe, through concepts, ideas, strategies of the highest quality. Our main goal is to become a worldwide referent, with a strong position in the industry. Passionate for what we love to do most, realistic dreamers, creative entrepreneurs are some of the attributes that define us best. We know who we are, where we come from and where we go. We trust our own personal skills and are certain that synergic teamwork is the best way to achieve our goals and get the most out of our talents.