Luminocity 2015

DesignerBec Paton
PrizeHonorable Mention
Project LinkView
Entry Description

The Challenge: To create an engaging experiential marketing event under the Luminocity brand to showcase and demystify the faculty’s seven degrees and increase applications. The Outcome: The Luminocity exhibition design included a 4m tall light sculpture as signage, 42m of custom designed sculptural light tables to exhibit works and motion graphics on a large LED screen. The exhibition experience was supported with a mobile website to interact with the exhibits during and after the visit. The visual language from the sub-logos for each of the disciplines was used throughout the exhibition for wayfinding, zoning and within the motion graphics.

About Designer

We are a full-service studio [ Brand | Digital | Experiential | Print ] with a proven track record of delivering high-performing, memorable and beautiful communications that always hit the mark. Behind everything we do is a deep understanding of brand identity and user-centred digital design. Combined with our genuine partnership approach, our ability to innovate and inspire ensures your projects will do the same. Recently we have worked with: UNSW | ING Direct | Mad Mex | Urban Walkabout | Women's Community Shelter