Luminocity 2015

Lead DesignerBec Paton
Project LinkView
Prize(s)Honorable Mention
Entry Description

The Challenge:
To create an engaging experiential marketing event under the Luminocity brand to showcase and demystify the faculty’s seven degrees and increase applications.

The Outcome:
The Luminocity exhibition design included a 4m tall light sculpture as signage, 42m of custom designed sculptural light tables to exhibit works and motion graphics on a large LED screen. The exhibition experience was supported with a mobile website to interact with the exhibits during and after the visit.

The visual language from the sub-logos for each of the disciplines was used throughout the exhibition for wayfinding, zoning and within the motion graphics.

Bio

We are a full-service studio [ Brand | Digital | Experiential | Print ] with a proven track record of delivering high-performing, memorable and beautiful communications that always hit the mark. Behind everything we do is a deep understanding of brand identity and user-centred digital design. Combined with our genuine partnership approach, our ability to innovate and inspire ensures your projects will do the same. Recently we have worked with: UNSW | ING Direct | Mad Mex | Urban Walkabout | Women's Community Shelter