Minus the Moo Ice Cream Logo

Lead DesignerLiz Abbate
Prize(s)Honorable Mention
Entry Description

Minus the Moo is lactose-free, real dairy ice cream. Talking with the client about their business, goals, and perception they want buyers to have, we discussed their strategy, style and disdain for anything cow-related. Think JCrew style with a hipster heart.

When we started playing with scoops in a bowl, adding pattern and fun elements, the personality of the brand came to life.