As working moms, the founders of Emoji Mom felt deep frustration at the lack of emoji representing the highs, lows and incredulousness of mom life. So they set about making their own keyboard app for that. From lovey-dovey babies to multi-tasking moms pumping on laptops, these emojis cover a huge range of life issues and humor. Working on a fun logo for a fun brand was…fun. The founders loved seeing their company visually come to life and take shape with the logo, brand style guide we put together for them and the responsive website where their audience could learn about them, the app, and read blog posts on all kinds of mom-related issues.