Xi'an InCity

Lead Designer
ClientKenji Muro
Project LinkView
Prize(s)Honorable Mention
Entry Description

After studying the psychology of Xi’an Incity customers, we
understood that they yearn for a place that would be
fashionable, stylish and most of all unique. Those three
keywords translated in architectural terms led to our design
concept: a contemporary, sophisticated but yet interactive

Xi'an Incity environment design is made to be contemporary
while the choice of colors and special attention paid to
details create a sophisticated atmosphere. We focused on
the configuration of each parts' curves. They are made to
look like if they were all connected, as if the design was
actually a one-stroke sketch. We focused on making the
design homogeneous and harmonious. The signs design and
event spaces are made so the whole shopping mall would
awaken the playful spirit of customers. This transforms the
place into an interactive space for them to enjoy at their
fullest their shopping time at Xi'an Incity.