Moonfest is the annual Chinese mid-autumn celebration at Esplanade Theatres on the Bay – Singapore’s top performance arts venue. Illustration was selected for this project to give it a more contemporary, family friendly appeal as the event targets largely families with young children. The main visual incorporated key highlights of the event including lantern walkabout, hand puppet performances, Chinese opera and Chinese music ensemble. A vibrant palette with plenty of red, pink and orange (auspicious colours in Chinese culture) added hints of tradition while maintaining a modern, elegant appeal.
Whitewood Creative Company is an award-winning graphic design and photography studio specialising in print, branding, photography and visual art. Our mission is to craft design that marries marketing objectives with visual communications.