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Moonfest,  | International Design Awards Winners
Moonfest,  | International Design Awards Winners
Moonfest,  | International Design Awards Winners
Moonfest,  | International Design Awards Winners
Moonfest,  | International Design Awards Winners

Moonfest

Lead DesignersRyan Loi
Prize(s)Honorable Mention
Entry Description

Moonfest is the annual Chinese mid-autumn celebration at Esplanade Theatres on the Bay – Singapore’s top performance arts venue. Illustration was selected for this project to give it a more contemporary, family friendly appeal as the event targets largely families with young children. The main visual incorporated key highlights of the event including lantern walkabout, hand puppet performances, Chinese opera and Chinese music ensemble. A vibrant palette with plenty of red, pink and orange (auspicious colours in Chinese culture) added hints of tradition while maintaining a modern, elegant appeal.