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Foot Locker Flagship Store New York, New York , Big Red Rooster, a JLL Company | International Design Awards Winners
Foot Locker Flagship Store New York, New York , Big Red Rooster, a JLL Company | International Design Awards Winners
Foot Locker Flagship Store New York, New York , Big Red Rooster, a JLL Company | International Design Awards Winners
Foot Locker Flagship Store New York, New York , Big Red Rooster, a JLL Company | International Design Awards Winners
Foot Locker Flagship Store New York, New York , Big Red Rooster, a JLL Company | International Design Awards Winners
Foot Locker Flagship Store New York, New York , Big Red Rooster, a JLL Company | International Design Awards Winners
Foot Locker Flagship Store New York, New York , Big Red Rooster, a JLL Company | International Design Awards Winners
Foot Locker Flagship Store New York, New York , Big Red Rooster, a JLL Company | International Design Awards Winners
Foot Locker Flagship Store New York, New York , Big Red Rooster, a JLL Company | International Design Awards Winners
Foot Locker Flagship Store New York, New York , Big Red Rooster, a JLL Company | International Design Awards Winners
Foot Locker Flagship Store New York, New York , Big Red Rooster, a JLL Company | International Design Awards Winners

Foot Locker Flagship Store New York, New York

CompanyBig Red Rooster, a JLL Company
Lead DesignersAaron Spies
ClientAaron Spiess
Prize(s)Honorable Mention
Project LinkView
Entry Description

Foot Locker’s Manhattan Flagship store was ready for a
redesign. But the store itself presented a unique
challenge—while the entrance was street-level, the
selling floor was upstairs, which busy NYC shoppers
often ignore. With an attention-grabbing storefront
design and entry cloaked in the brand’s signature red,
we compelled shoppers to come into the space and take
the escalator up to the selling floor. With custom-
designed brand shops, we made it easy for shoppers to
find exclusive gear from their favorite labels . And with
design concepts for NY33, we helped develop a
connected, customizable activation space for new
launches and special events. Throughout the process, Big
Red Rooster not only designed the layout and square
footage for each selling space, but also served as a guide
and a consultant for everything from floor specs to
overall layout. The final result: 10,00 square feet of
high-impact retail design.