BRANDING - AMINESS hotels & campsites

Lead DesignerGoran Sosa
Project LinkView
Prize(s)3rd Place in Print / Stationery
Entry Description

Aminess brand is a personification of hospitality. The pleasant and warm feeling of an unobtrusive attention and a friendly environment which guests experience while staying at hotels and camps is the brand’s greatest value that makes it unique on the Croatian market.

Focusing on recognizing and fulfilling emotional needs of our guests is the core of our brand. Aminess is a brand with a clear visual and verbal structure, logical brand architecture and an identity system dominated by warmth.

The calligraphy swashes in the identity suggest the infinity but also, the handwriting movement symbolizes human connection, which is the brand essence stated in its slogan: Lasting relations.

The visual identity of the Aminess Hotels & Campsites is a result of a contemporary approach to visual communication. In addition to calligraphy, color is the primary characteristic of the visual identity.


CARLI+SOSA is an independent agency for creative communications and brand management.  With a series of successful projects in our portfolio, our hard work and experience have positioned us as one of the leading agencies specialized in brand management. We create successful brands for our clients by combining design and innovative concepts in order to achieve a better market position through systemic application of brand strategy and related marketing activities.  The studio has won numerous awards in both international and national competitions.