The Bijou Factory, an innovative line of DIY jewelry kits that are uniquely curated and simple to make, entrusted Phoenix The Creative Studio with their branding & packaging redesigning. Founded on the belief that DIY does not have to look homespun, our main objective was to break this industry stereotype and accommodate a large variety of jewelry while respecting a modest budget. Our strategy uses one box displaying the centrepiece of each different kits through a circular window while giving each its unique touch with individual custom labels. The result is premium, delicate yet very powerful in its subdued elegance.
Phoenix is a Montreal digital and branding studio with the visual and interactive solutions to step up your game. Wanna play? Let’s face it: the digital age has introduced a bunch of new players on the block. Hey, you might be literally going up against a computer. That’s where Phoenix comes in–our team has winning visual and interactive combos at our fingertips to take brands and businesses to the next level, and we have fun doing it.