Hyku’s interface carefully balances the marriage between eye-catching aesthetics and usability, lending from intuitive functions and controls. Functionally, Hyku aims to provide users with the tools for all their television second screen needs. Backed by 22 patents, Hyku’s main features syncs mobile phone content with programming on television. Users can also interact with the show through fun guessing and voting games, as well as buy products/goods directly through the app. Additionally, Hyku’s features include a social network, which connects its many users, as well as world’s only player versus player wagering system, patent-pending. Lastly, Hyku ties it all together with a virtual economy, allowing users to earn coins, redeemable for products in its marketplace. All of Hyku’s features are combined together with an intuitive design, simple, yet easy to navigate and unintimidating for new users. This design accentuates Hyku’s advantages, while reducing the learning curve.