Matra

DesignerTest Monki
PrizeHonorable Mention
Project LinkView
Entry Description

Ayurveda is the Indian art of holistic living and the oldest (5000 years old) medicine system in practice today. It reminds us that health is the balanced and dynamic integration between our environment, body, mind, and spirit. Ayurvedic philosophy indicates that everything in the universe is made up of 5 elements —fire, air, water, earth, and space. Matra means “an element (5 in number)” in Sanskrit. The logo pays homage to a Hamsa containing a hand (with 5 fingers representing the 5 elements) and a tea leaf instead of the “evil eye”.