-ING 2016 Creative Festival Campaign

DesignerJiani Lu
PrizeHonorable Mention
Project LinkView
Entry Description

-ING Creatives is an organization based in Dubai that coordinates design events. In April 2016, they launched their largest event to date featuring 30+ international exhibiting artists and a roaster of exceptional speakers. Over the course of nine months, we worked on developing a series of print and digital assets for the campaign. This began with photographing a series of images that acted as the foundation for the festival’s visual language. These photos were captured in settings that resonate with the region and the local residence of Dubai. A colourful selection of sheen fabrics were used and involved hundreds of attempts in throwing the fabrics up in the air to capture a large spectrum of dynamic shapes and forms. The final images are a result of multiple takes layered in surreal compositions. These photos were then transferred into the festival's collaterals - spanning from name tags to signage.