Yizheng Brand Experience Center

Lead DesignerLin Wei
Project LinkView
Prize(s)3rd Place in Interior Design / Interior Lighting
Entry Description

Yizheng Stationery is a market leader in children erasers in China. This experience centre, though grounded in this category, does not target children directly. This space is situated in their factory, to enhance the sales journey for their visiting distributors and foreign buyers. Other spaces like this in China focus on production and manufacturing prowess. Here we decided to focus instead on establishing emotional connections and making intriguing exhibits with rubber as material. The pendant lights are made from rubber and two lighting lighting installations with made with rubber blocks.


We are a cross-disciplinary design agency focussed on creating seamless design solutions for our clients.

Behind every design brief is a business challenge. We investigate into the very nature of the challenge, analyze the competitive landscape and best-in-class precedents, before disrupting the norm with design solutions across relevant touchpoints.

From the intangible to the tangible. From the very small to the very big. Branding, interior, architecture, masterplanning, landscaping, marketing communication, PR event, exhibition; jobs we've been hired to do but the end solutions are much less defined and more effective.